"I hope to be a pioneer Daihatsu ptoduk required for the Indonesian people, namely low cost products and a green car which we formulate together. There is a market segment that expects 400,000 of these products," said Minister of Industry, MS Hidayat when inaugurated the plant ground breaking The Friday (27 / 5) as quoted from page MIcom.
The program is meant Hidayat is the government program to supply low-cost cars for the community. These include cheap car cheap car for farmers and low cost green car. The car is expected to exit at a price below 100 million.
"What is urgent is the ability to transport cars cheaper in the countryside. (Production) is state-owned, there are private, is synergy. If you want production, although it can, need a long preparation, after sales, network and so on. This year the design was prepared, hopefully the final next year can begin production. Problem is we keep up to date, high dynamics, "said Hidayat.
Responding to this, the President Director of ADM Sudirman MR admitted his side are still waiting for a clear regulation on the cheap car.
"We're actually waiting for the rules out. Once the regulations come out, we see, what the business can be made.'ll Do is worth all these provisions, so we know the cost of production, all these incentives, it could or not," he said.
ADM new factory was built in an area of 70,000 m2 with an investment of Rp2, 1 trillion is expected to be completed was built at the end of next year. After operations, ADM production capacity of 330 thousand per year is now expected to increase to 430 thousand per year in order to meet Indonesia's automotive market development as well as export demand.
The plant, according to Sudirman, flexible production. Therefore, if ADM will produce cheap cars, the factory is ready. "We prepared just 100,000 per year," added Sudirman.
The plant itself is designed to to meet the needs of stamping, welding, painting, and assembly for Daihatsu and Toyota. Sudirman said that currently 13% of ADM production is exported to foreign countries, 1,000 units of which are exported to Japan.
Own domestic automotive market grew quite well. Joint Indonesian Automotive Industries (Gaikindo) predicted 2011 will auto market reached 830 thousand units. Until 2014, the premises automotive market is expected to grow to 1 million units.
Meanwhile, the use of domestic content for ADM production car is quite high. Sudirman explained, almost all had to produce their own. "Only a few parts such as transmissions and engines, there are expensive if you made yourself, so we import," he said. For Daihatsu Gran Max, local contentnya 85%, for the Toyota Avanza and Daihatsu Xenia 82%, while Toyota Rush 78%.
"An investment of this factory is expected to encourage investment and upstream component suppliers," said Sudirman. Investment in other fields are expected to create new jobs. The new plant itself is projected to accommodate 1400 workers.
In addition, ADM is also expected to be the basis of Japanese automotive technology transfer to Indonesia. Hidayat hopes, will decrease the investment of Rp 1 trillion more for Research and Development company. ADM has been facilitating the training of human resources to Japan.
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